Built on a decade of real results
OmniPhoenix Group wasn't born in a garage with a pitch deck. It was forged inside one of America's fastest-growing companies, where AI and data analytics helped scale annual revenue from $12M to $860M+ — and $3.1B+ in cumulative carrier-paid premium — over 12 years.
That experience — the wins, the failures, the 3AM data pulls — became the foundation for everything we build. We don't teach theory. We deploy what we've proven.
The Journey
Joined FFL at $12M annual revenue
Built first AI-powered analytics dashboards
FFL analytics scaling to $3.1B+ cumulative carrier-paid premium
Designed our AI governance framework
Founded OmniPhoenix Group; began forming Hope Burns Bright
Ed Terrell
Founder & AI Strategist
Senior Business Data Analyst at Family First Life. 12+ years building analytics infrastructure that tracks 114,000+ agents, $860M+ in annual carrier-paid premium ($3.1B+ cumulative), and 500K+ policies. Creator of the Phoenix Score framework. Now helping organizations of all sizes transform with AI — from free assessments to enterprise-scale deployments.
Also the founder of Hope Burns Bright, a nonprofit in formation that will use AI-powered tools to help people in crisis navigate toward stability.
What We Stand For
Governance First
Every AI system we deploy runs under autonomous AI governance. Responsible AI isn't an afterthought — it's the foundation.
Outcomes Over Output
We measure success by ROI delivered, not hours billed. If it doesn't move the needle, we don't build it.
People Before Platforms
AI should amplify your team, not replace them. We build systems that make your people more effective.
Hope Burns Bright
We're building Hope Burns Bright, a nonprofit in formation that will use AI to help people in crisis. Purpose and profit aren't opposites.
Let's build something that matters
Whether you're exploring AI for the first time or scaling an existing program — we meet you where you are.
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